Using data

Tell me more

Data is highly important to a business, but most critically using it, in the right way, will best exploit a business’s potential.

We help you look at, & measure, the important things and remove the focus on those that don’t add value (we call this sanity versus vanity).

To be truly customer-centric it’s about harnessing rich and relevant data to do the following things effectively:

  • Drive competitive advantage
  • Optimise Customer Experiences
  • Provide an Operational Health Check
  • Personalise content to drive sales
  • Better understand current & future trends
  • De-risk activity via informed decision-making

How do you help?

We seek to understand how your business works at all levels. We aim to remain objective and agnostic to support you best – having helped major brands harness, analyse and use data better for over 15 years.

Our three-step approach is simple:

(i.e. learn what data you collect and assess its value)

(i.e. review what data you need & propose solutions)

(i.e. deliver & implement new solution)

So, what’s our expertise?

On our case study & testimonials pages you will see positive outcomes from over 25 major interactions, where realignment of data has played a key role in driving change.

Here are three data-driven projects:

P&O Cruises

(i.e. using the right data to improve satisfaction)

Royal Yachting Association

(i.e. using data to plan better – improving services & sales)

Help for Heroes

(i.e. analysing market data to change direction & long-term growth)

These are a snapshot of our work – we always treat each case objectively & will work with you to highlight how we can best manage and support your specific needs.

How do I proceed?

The process starts with a free initial review, you can book this below:

Click to (re)visit our What we do section.