New markets & mindsets
Background
Ben has mentored and collaborated with the leadership team at Just Finance Foundation since 2021, a charity dedicated to educating children (aged 4-11) in learning how to manage money. Their mission resonated with Ben’s belief in helping support others.
Overall impact (ongoing)
Under Ben’s guidance, the Just Finance Foundation successfully adapted to digital education, reaching over 260 schools and 71,293 children in 2023. The move online not only broadens their impact but also enhances the quality of their services, allowing for more efficient feedback and interaction.
So what was done:
Innovative Strategy
Recognizing the need to expand the charity’s reach outside a traditional face-to-face model, Ben embarked on transitioning their workshops, quality assurance and accessibility to suit a modern digital experience. This strategic shift aimed to maintain the quality of education while addressing the growing demand for financial literacy across the UK.
Process
The transition involved meticulous planning to understand the school’s & children’s needs, wider budget constraints, and the logistics of digital transformation. Ben’s leadership facilitated the development of online workshops, marketing strategies, and customer engagement, ensuring a seamless switch from offline to online operations.
Conclusion
Ben’s efforts have been instrumental in the Just Finance Foundation’s journey towards modernizing its approach to financial education. His ongoing support continues to empower the charity to embrace digital advancements and effectively teach money management to a larger audience of students across the UK.
Below is a quote from their UK leader, Sarah Wallace (Exec Director)
Ben is someone who’s opinion and contribution I really value. I have found him to be a great sounding board and a superb collaborator on projects. He has a wide strategic approach, an impressive breadth of knowledge, can see the bigger picture, and is well-connected, enabling him to access a wide variety of expertise. He brought infectious enthusiasm and positivity and is driven, but also thoughtful and understanding of different perspectives.